ABOUT US | NICHE WATERCRAFT

Market Development:
Identify untapped markets aligned with your products’ strengths and develop strategies to break into them successfully.

Branding & Positioning:
From crafting compelling brand stories to designing marketing materials, we help your brand resonate with the right audience.

Sales Strategy:
Outsource your sales efforts to us or let us train your team to effectively market and sell your products.

Product Revitalization:
Revive legacy models or create updated designs in collaboration with top designers and engineers.

Blue Jacket Yachts 40 Rendering Sailing

Mike Mullenberg

Mike Mullenberg began his four decades in the boating industry by opening a sailboat and powerboat dealership in the US Midwest.  Over the years, as his professional style and career experience grew, so, too, did his deep understanding of the marine industry and his talent for designing and leading successful sales and marketing initiatives.  This made him a sought-after resource for several prominent sail and power boat manufacturers, among them Tartan and Legacy Yachts, for whom Mike served as the head of National Sales & Business Development, spearheading efforts to address market trends by growing and revitalizing a dealer network nationwide.  Now, Niche Watercraft gives Mike the opportunity to apply his strategic vision and hands-on expertise to build market presence for a diverse, curated portfolio of premium-quality, production and semi-custom watercraft.