ABOUT US | NICHE WATERCRAFT

Market Development:

Identify untapped markets aligned with your products’ strengths and develop strategies to break into them successfully.

Branding & Positioning:

From crafting compelling brand stories to designing marketing materials, we help your brand resonate with the right audience.

Sales Strategy:

Outsource your sales efforts to us or let us train your team to effectively market and sell your products.

Product Revitalization:

Revive legacy models or create updated designs in collaboration with top designers and engineers.

Sailboat underway with sunset

  • Mike Mullenberg began his four decades in the boating industry by opening a sailboat and powerboat dealership in the US Midwest. 

    Over the years, as his professional style and career experience grew, so, too, did his deep understanding of the marine industry and his talent for designing and leading successful sales and marketing initiatives.  This made him a sought-after resource for several prominent sail and power boat manufacturers, among them Tartan and Legacy Yachts, for whom Mike served as the head of National Sales & Business Development, spearheading efforts to address market trends by growing and revitalizing a dealer network nationwide.

     Now, Niche Watercraft gives Mike the opportunity to apply his strategic vision and hands-on expertise to build market presence for a diverse, curated portfolio of premium-quality, production and semi-custom watercraft.

  • Growing up in Southern California, Colin was raised on the water. As a teenager, he regularly crewed on several different historic schooners. When he wasn’t sailing the schooners, he was racing (and always tweaking) his beloved Thistles. It wasn’t long before Colin understood that the sea was more than a hobby, it was his life’s passion. After obtaining his USCG Captain's License (he holds a 100-ton master, with both power and sail endorsements), Colin began to split his time between teaching and deliveries.

    Today, Colin’s encyclopedic knowledge of the industry, power and sailboats, and nearly all marine systems is what sets him apart. Couple that with his tenacious commitment to customer service, and you’ll quickly see why so many people find Colin indispensable.

MEET THE TEAM

  • Born in Rhode Island, Will is a lifelong sailor who grew up racing dinghies and cruising Narragansett Bay. When not sailing, he sketched boats and built models to test in the family pool. He spent his teenage years liveaboard cruising on the family yacht through the Caribbean and the South Pacific before interning with yacht designer Robert Perry at age 16.

    Will studied yacht design through Westlawn Institute and later earned a Yacht & Powercraft Design degree from Solent University. In 2017, Will interned at James Betts Enterprises, a custom boat builder, before advancing to the role of in-house designer in 2018. In this role he supervised custom yacht builds, designed mechanical systems, and mastered composite tooling and modern construction.

    Collaborating with top designers like Wylie Design Group and Robert H. Perry Yacht Design, Will produced a 60’ daysailer with a freestanding carbon mast, a 52’ motor sailer, and a 110’ sailing research vessel. Today, Will remains based in Anacortes racing boats, cruising, and running his own design office, William Porter Yacht Design LLC.

  • TC grew up around small sport boats, spending as much time on the water as Michigan’s seasons allowed. Inspired by Jacques Cousteau and maritime legends, he fell in love with cruising and racing aboard an Ericson 34 on Lake Michigan. During Naval aviation training in Pensacola, he raced a NACRA 5.2, taught sailing, and mastered the art of running a Sunfish through squalls.

    His career took him around the world, sailing in San Diego, Subic Bay, Chesapeake Bay, and beyond. In the Pacific Northwest, he honed his skills on monohulls before he and Kelly bought Strider, a Dragonfly 1000 trimaran, sailing the Salish Sea and Desolation Sound. When they couldn’t find a production catamaran fit for four-season liveaboard life, they designed and built the WHITACRE 47.

    A retired U.S. Navy captain and aerospace engineer, TC gained minor celebrity as an F-14 Tomcat Radar Intercept Officer in Top Gun. His career aboard aircraft carriers took him across the globe and into multiple conflicts. Today, TC leads the build hands-on for the Whitcare 47 catamaran project.

  • Mallory is a passionate adventurer with a deep love for the ocean. An avid scuba diver and lifelong explorer, she learned to sail in her teens but lived landlocked in the Colorado mountains until moving to Anacortes in 2023. She understands that boating is more than a hobby—it’s a dream lifestyle she continues to pursue herself.

    With a background in luxury hospitality, marketing and small business management, Mallory contributes a broad list of skills including marketing strategy, content design, project management, and customer engagement. Mallory launched her own freelance business in 2023, supporting businesses in Anacortes and the Vail Valley elevate their web presence with function, creativity, and ease of use. She believes every project is a partnership and works to ensure her clients and their customers feel confident with their online identity.

    When she’s not on her laptop, Mallory is off exploring in her campervan, diving around the world, making music, or adventuring with her dog.